Frequently asked questions

The cost of web design depends on the number of pages, whether the design is custom or adapted from a ready-made template, and the amount of graphics, animation and language versions. A one-page site sits in a different price range than an online store with hundreds of products. That is why creatiwe prepares a tailored quote after a short consultation, and we reply to every enquiry within 24 hours.

Web design defines how a site looks and how it is used: page layout, typography, colors and the visitor's path to an order. Web development is the programming that turns the design into a working, fast and secure website. A good site needs both. At creatiwe, design and development happen under one roof, so nothing gets lost between the mockup and the code.

Responsive web design means the page adapts automatically to the screen size, from a phone through a tablet to a large monitor. Most visitors now arrive on mobile, and Google ranks sites based on their mobile version (mobile-first indexing). A site that is hard to read or slow to load on a phone loses both customers and search rankings.

Designing a smaller company website usually takes 2 to 4 weeks, and longer for larger sites and online stores. The timeline depends mostly on the number of page types, the number of feedback rounds and how quickly copy and photos are available. At the start of the project you get a schedule with specific dates.

UX (user experience) is about whether visitors can easily find their way around a site and quickly get what they came for. UI (user interface) is the visual layer: buttons, colors, type and icons. Good UX without polished UI looks cheap, and polished UI without good UX does not sell. That is why we design both together and test them on a clickable prototype.

A redesign is worth it when the site is slow, displays poorly on mobile, looks dated or does not bring in enquiries. Another signal is content that is hard to update, or a site that falls short on GDPR and security. You do not always need to start from scratch. Often it is enough to tune the design, speed and structure of the existing site, which an initial audit will show.

The price of a website follows its scope and features. A simple brochure site costs far less than a site with a booking system, a client area or an online store. The price is also shaped by custom design, the number of language versions, integrations with other systems and content preparation. After an initial consultation, creatiwe sends you an itemized quote so you know exactly what you are paying for.

A simple brochure site usually takes 3 to 6 weeks, a larger company website or online store 2 to 3 months. Design and content preparation take the most time, while the programming itself tends to be faster. The timeline gets shorter if you have copy and photos ready in advance and one clearly named person who approves the designs.

WordPress suits company sites and blogs you want to launch quickly and manage comfortably yourself. A custom site, for example one built on Next.js, pays off when speed, security, non-standard features or a unique design matter most. There is no universally better choice. It comes down to your goals, your budget and who will manage the site after launch.

Before the build, be clear about the goal of the site, your target audience and the services or products you want to present. Materials such as your logo, photos, copy and examples of sites you like all help. Technically you will need a domain and hosting. If any of this is missing, that is fine: we advise on the domain and hosting and help prepare whatever materials you lack.

Yes. We build every site with technical SEO in place: fast loading, clean code, a correct heading structure, metadata, a sitemap and structured data. The same foundations help AI search engines such as ChatGPT, Perplexity and Google AI Overviews, which favor well-organized content with clear answers. Long-term rankings also depend on content quality and links, not on technology alone.

Yes, we work for clients in both Slovakia and the Czech Republic. The whole collaboration runs online: consultations over video calls, designs and feedback in shared tools. We build sites in Slovak, Czech, English and other languages, including the correct setup of language versions for search engines (hreflang). We also account for local rules, such as cookie consent and GDPR in both countries.

A CMS (content management system) is a tool that lets you edit website content without programming. You change text, photos, articles or products in a clear interface similar to a text editor. The most widely used CMS in the world is WordPress. A modern alternative is a headless CMS, which separates content management from the way the site is displayed.

Yes. With a content management system you can edit the site yourself: change text and add photos, articles, references or products. When we hand the site over, we train you in the system so you can handle everyday edits without a technician. Design changes, new features and technical maintenance are safer left to us, so the site stays stable.

Website maintenance includes regular updates of the CMS and plugins, backups, uptime and security monitoring, bug fixes and small content edits. It also covers checks of speed, forms and the validity of the domain and SSL certificate. The goal is a site that runs without outages while you focus on your business.

Website maintenance is usually billed as a monthly retainer, and its size depends on the size of the site, the system it runs on and the amount of content editing. A smaller company site needs less care than an online store whose range changes daily. At creatiwe we set the scope around what your site actually needs, so you do not pay for hours you never use.

Security updates for the system and plugins should be installed as soon as they are released, routine updates at least once a month. Content such as price lists, contact details, your offer and references is worth reviewing whenever something changes in the company, and at least once a quarter. An up-to-date site looks trustworthy to customers and is rated better by search engines too.

A headless CMS is a content management system that only manages content and delivers it through an API to a website, mobile app or online store. The look of the site is separate from it, which makes the site faster and more secure and lets one piece of content appear in several places. It pays off for performance-focused sites, multilingual projects and wherever WordPress is no longer enough.

Yes, if the migration is done thoroughly. When moving to a new system we transfer the content and keep or redirect the original URLs (301 redirects), metadata and heading structure. After launch we check error pages and indexing in Google Search Console. Short-term ranking swings are normal, but with the right process traffic stabilizes quickly.

The foundation of website security is HTTPS with a valid SSL certificate, regular system and plugin updates, strong passwords with two-factor authentication and automatic backups stored off the server. A web application firewall (WAF), bot protection on forms and monitoring of suspicious activity add a further layer. Security is not a one-off setting but ongoing care.

An SSL certificate encrypts the communication between the visitor and the website, which you can recognize by an address starting with https. Every site needs one, even a site that sells nothing. Without it, browsers flag the page as not secure, which puts visitors off and hurts search rankings. A basic certificate is now free on most hosting plans.

Backup frequency depends on how often the site changes. Online stores and sites with daily changes need a backup every day, while a typical company site is fine with a weekly backup plus one before every update. What matters is storing backups away from the server the site runs on and regularly testing that the site can really be restored from them.

A hacked site gives itself away through redirects to unknown pages, unfamiliar content or new users in the admin, warnings from the browser or Google, and a sudden slowdown. In that case take the site offline temporarily, change every password and restore a clean backup. Then find and fix the vulnerability the attacker used, or the attack will happen again. If personal data leaked, the incident must generally be reported to the data protection authority within 72 hours.

WordPress is secure when it is kept up to date and configured properly. Most attacks do not target the core system but outdated plugins, unmaintained themes and weak passwords. The risk drops sharply with a minimum of vetted plugins, automatic updates, two-factor login, a firewall and regular backups. A neglected WordPress site, on the other hand, is one of the most common targets of automated attacks.

A site that processes personal data must have a clear privacy policy, transmit and store form data securely and collect only the data it truly needs. Analytics and marketing cookies may run only after the visitor consents, which applies in both Slovakia and the Czech Republic. Consent must be voluntary, and declining has to be as easy as accepting.

A site is protected from AI bots by several layers working together. The robots.txt file tells well-behaved crawlers what they must not read. A firewall (WAF) and bot management block those that ignore the rules, and rate limiting stops bulk downloading of content. Copying of public content cannot be prevented completely, but it can be made much harder and kept under control.

It depends on your goals. Crawlers such as GPTBot, ClaudeBot and Google-Extended collect content for training AI models, and you can block them in robots.txt. Other bots, such as OAI-SearchBot or PerplexityBot, make sure your site shows up in the answers of AI search engines. We advise most companies to allow search bots, because they bring customers, and to consider blocking only the training ones.

Company websites are most often threatened by automated password guessing (brute force), exploits of outdated plugins, injected malicious code, form spam, phishing and DDoS attacks that flood the site with requests. Attackers rarely pick their targets by hand. Bots scan the internet around the clock looking for vulnerable sites, which is why small businesses are at risk too.

A DDoS attack floods a website with a huge number of requests from thousands of devices at once until the server stops responding to real visitors. The defense is protection placed in front of the site: a CDN and firewall that filter out malicious traffic before it reaches the server, for example through Cloudflare. Limiting requests per address and quality hosting with its own protection help as well.

Artificial intelligence makes attacks faster and cheaper. Phishing emails are now error-free and tailored to a specific company, bots find vulnerabilities more quickly and deepfakes can imitate a manager's voice or face. Defense rests on the same foundations as before, applied more rigorously: updates, two-factor authentication, backups, a firewall and employees who verify suspicious requests through another channel.

A contact form is protected by a combination of invisible techniques: a hidden field that only a bot fills in (a honeypot), a check on how long the form took to complete, a limit on submissions per address and validation on the server. These methods stop most spam without making customers solve picture puzzles. Under heavier pressure, an invisible CAPTCHA-style check can be added.

The price of a logo depends on the scope of work: whether it is the logo alone, or also the color palette, typefaces, a logo manual and a complete visual identity. The number of concepts and feedback rounds makes a difference too. A logo from a professional designer is built on an analysis of the brand and its competitors, so it costs more than an online template, but it serves the company for years. We prepare a tailored quote after a short conversation about your brand.

Designing a logo usually takes 2 to 4 weeks. It starts with a briefing and competitor research, followed by first concepts, feedback and final refinement of the chosen direction. If a complete visual identity with a logo manual is created alongside the logo, allow more time. The process moves faster when you are clear about your brand values and who you want to reach.

We deliver the finished logo in vector formats (SVG, PDF, and AI or EPS where needed), which scale to any size without losing quality, and in the raster formats PNG and JPG for everyday use. The package includes color variants, meaning full-color, single-color, black and white versions, as well as versions for web, social media and print.

A logo manual is a document with the rules for using the logo: permitted colors and variants, clear space, minimum size, typefaces and examples of incorrect use. It keeps the brand looking the same on the website, a business card and a billboard, no matter who prepares the materials. Smaller companies are fine with a concise manual of a few pages, while larger brands need a detailed design manual.

A logo is a single symbol or wordmark that stands for the brand. A visual identity is the whole system built around it: colors, typefaces, photo style, icons, graphic elements and the way they are used on business cards, the website, social media or packaging. A logo alone does not make a brand. Only a consistent visual identity lets customers recognize you without even reading the name.

Technically yes, but for a business it comes with risks. AI generators produce logos that resemble thousands of others, often without the vector format needed for print and with unclear legal protection, because a work created purely by artificial intelligence is generally not protected by copyright. There is also the risk of similarity to an existing trademark. AI is a good tool for inspiration, but the final logo should be created by a designer.

Under both Slovak and Czech law, the designer always remains the author of the logo, while the client receives a license to use it. For logos the standard is an exclusive license, unlimited in time and territory, which lets you use the logo freely and register it as a trademark. The scope of the license should always be set out in a written contract.

The price of print design depends on the type and size of the material. A business card or a single-sided flyer is done quickly, while a multi-page catalog requires typesetting, photo editing and more proofreading rounds. It costs less if you already have a visual identity the design can build on. Printing itself is paid separately, and its price depends on the print run, paper and finish.

The designer needs the logo in a vector format, final copy, full-resolution photos and information about the format and purpose of the material. A logo manual or samples of earlier materials are useful, so the new design matches the brand. If you already know your print shop, send its technical requirements too. Missing materials, such as photo editing, are something we can prepare.

Print-ready files are the final artwork prepared exactly to the print shop's requirements. The standard is a PDF in the CMYK color mode, with images at 300 DPI, a bleed of typically 3 mm and crop marks. Fonts are embedded or converted to outlines. Correctly prepared files are the precondition for print that looks the same as the approved design.

RGB is the color mode for screens, mixing red, green and blue light. CMYK is the mode for print and builds colors from cyan, magenta, yellow and black ink. A screen can show more vivid shades than paper, so artwork prepared in RGB may look duller once printed. Print materials are therefore prepared in CMYK, and for brand colors also with Pantone spot colors.

In Slovakia and the Czech Republic the most common business card size is 90 × 50 mm. The European format of 85 × 55 mm, which matches the size of a payment card, is also used. Print files add a bleed to the trim size, usually 2 to 3 mm on each side. Important details and the logo should sit at least 4 mm from the edge so trimming does not damage them.

The most widely used flyer formats are A5 (148 × 210 mm), A6 (105 × 148 mm) and DL (99 × 210 mm), which fits a standard envelope. A5 gives enough room for an offer with images, A6 suits short invitations and promotions, and DL works for price lists and folded leaflets. Choose the format based on the amount of content and how the flyer will be distributed.

Yes. We design product catalogs, brochures, price lists and other multi-page materials, including typesetting, photo editing and print-ready files. We can also prepare a catalog as an interactive PDF for sending by email or publishing on the web. For catalogs that come out regularly we create a template that makes every following edition faster and cheaper.

Social media management is billed as a monthly retainer. Its size is set by the number of networks, the number of posts and videos per month, whether content is made from your materials or filmed by us, and whether community management and paid advertising are included. The ad budget is paid separately, directly to the platform. We design the exact scope around your goals.

Social media management includes strategy and a content plan, creating graphics, copy and short videos, scheduling and publishing posts, replying to comments and messages, and regular reporting on results. At creatiwe we add post-production of Stories and Reels, audio enhancement and subtitling. Where needed, we also run ad campaigns in Meta.

Consistency matters more than the number of posts. For most companies, 3 to 5 posts a week on Instagram, 2 to 4 on Facebook and 3 to 5 short videos on TikTok, complemented by Stories, work well. Less content of good quality over the long run beats a month of intense posting followed by silence. Your own analytics will show the ideal frequency.

Each network plays by its own rules. On Instagram, Reels, carousels and Stories with strong visuals perform well. Facebook is strong in local communities, events and with an older audience. TikTok rewards authentic, fast and entertaining videos where the idea outweighs perfect production. The same post copied to every network therefore rarely works, and content needs to be adapted to each platform.

Choose the network where your customers spend their time. Instagram suits brands with a visual product, Facebook local services and a broader audience, TikTok brands that want to reach younger people, and LinkedIn companies selling to other companies. It is better to do one or two networks properly than to be everywhere halfway.

Organic content builds the brand and the relationship with people who already follow you. Its reach is limited, though, so combining it with paid advertising pays off when you want to grow. Meta campaigns can precisely target new customers on Facebook and Instagram and deliver measurable results. The two work best together: quality content that advertising gets in front of the right people.

Viral content is a post or video that spreads mainly through people sharing it and algorithms recommending it, not through paid advertising. It reaches many times more people than the brand has followers. What viral content has in common is a strong emotion: amusement, surprise, being moved, or the feeling that someone else has to see this too.

A viral video needs a strong hook that grabs attention in the first two to three seconds, one clear idea and a reason to watch to the end. A current trend or sound helps, as do subtitles for watching without audio and an ending that encourages sharing or saving. Algorithms mainly track how many people finish the video and pass it on, so the idea decides, not expensive equipment.

No, viral success cannot be guaranteed, and anyone who promises it is misleading you. Its likelihood can be raised systematically, though: by posting regularly, testing different hooks and formats, following trends and reviewing analytics. Brands that look like an overnight hit usually have dozens of videos behind them that never reached that far.

There is no single ideal length. What matters is whether you keep the viewer to the end. Short videos under 30 seconds are easier to finish and suit entertainment and quick tips. Longer videos, around a minute or more, work when they tell a story or explain something. One simple rule applies: a video should be as long as it stays interesting.

Viral content brings attention, not automatically customers. A million views from people outside your target audience will not raise sales. Viral content makes sense when it relates to your product and reaches people who can buy it. It pays to capture the attention right away: with a clear profile, a link to your website and follow-up content or advertising.

The algorithm first shows a new video to a small group of people and watches how they react. If they watch it to the end, replay it, share, save or comment, the video gets another, larger group of viewers. Watch time and shares are the strongest signals, while follower count matters less. That is why even a brand-new profile can succeed if its content is interesting to viewers.

Trust is built by regular, honest and human communication. Show the real people in your company, what happens behind the scenes and the real results of your work, share customer reviews and reply to comments and messages. Consistency matters: a unified look, the same tone and content that arrives regularly. Trust does not come from one post but from a hundred small proofs that you mean it.

UGC (user-generated content) is content about a brand created by customers themselves: photos, videos, reviews or recommendations. It works because people trust the experience of other people more than advertising. A brand can encourage UGC with a contest, its own hashtag or a simple request for a review. Before using someone else's photo or video, always ask the author for permission.

Reply to a negative comment quickly, factually and calmly. Thank the person for the feedback, acknowledge the mistake if there was one and offer a solution, ideally moving the details to a private message. Do not delete justified criticism, because a polite public reply builds trust with everyone else reading. Removing only makes sense for vulgar, hateful and spam posts.

No. Bought followers are mostly fake or inactive accounts that buy nothing and never react to posts. The algorithm notices the low engagement rate and then shows your content less, even to real fans. You also risk account restrictions from the platform and a loss of credibility once customers spot the mismatch. A smaller but real community is worth more to a business.

The first results of regular work usually show after 3 to 6 months, while a stable, active community tends to take a year or more. The pace depends on your industry, content quality, posting frequency and advertising support. Social media is a long-distance run. Brands that keep communicating regularly gradually overtake those that give up after a few weeks.

Measure success by your goal, not by follower count. For brand building, watch reach, engagement rate, saves and shares. For sales, what counts is clicks to the website, enquiries, orders and the cost of acquiring a customer. You will find the data in Meta Business Suite and TikTok analytics, and website visits in Google Analytics. Review the numbers every month and compare them over time.

The price of post-production depends on the length of the raw footage, the number of cameras, the complexity of the edit and what the output should contain: graphics, subtitles, audio work, color correction or short videos for social media. A simple webinar cut sits in a different price range than a dynamic promotional video. Once we have seen a sample of the footage, we prepare an exact quote.

From the raw recording we first remove dead air, technical dropouts and the wait before the start. Then come audio cleanup, a consistent picture, an intro sequence, speaker names and the presented slides. We split the finished video into chapters, add subtitles and prepare versions for YouTube, the website and social media. The recording becomes content that keeps working long after the event is over.

Yes, it is one of the most effective ways to get value from a recording. From an hour-long webinar, talk or podcast we pick the strongest ideas and turn them into short vertical videos for YouTube Shorts, Instagram Reels and TikTok. Each video gets an attention-grabbing hook, subtitles and a crop to the 9:16 format. One event gives you content for weeks.

A simple cut of a recording is usually ready within a few working days, while larger post-production with graphics, subtitles and a series of short videos takes one to two weeks. The deadline depends on the length of the footage and the number of outputs. If you need the video published shortly after the event, we agree on express processing in advance.

Send the original file in the highest available quality, ideally MP4 or MOV, not a version downloaded from a social network. If there is a separate audio track, footage from several cameras or the speaker's presentation, include those too. Large files are sent through shared storage such as Google Drive, Dropbox or WeTransfer. A list of speaker names and timestamps of key passages helps as well.

In most cases, yes. Noise, room echo, hum and uneven volume can be reduced significantly in post-production and the voice brought forward, with AI-powered tools helping along the way. Miracles do not happen, though: heavily distorted or broken audio cannot be fully rescued. That is why it pays to use a separate microphone close to the speaker during recording.

Yes. Besides post-production, we handle filming and live broadcasts of conferences, webinars, company events and presentations. When one team takes care of both recording and editing, the setup is planned around the intended outputs from the start, for example with separately recorded audio or shots suited to vertical videos. The result is a better recording and faster delivery.

Post-production is everything that happens to a video after filming: selecting shots, editing, color correction, audio editing and mixing, music, graphics, animation and subtitles. At the end the video is exported in formats for each platform. Post-production is what decides whether the result looks professional and whether viewers watch the video to the end.

A large share of people watch social media videos without sound, at work, on the tram or in the evening with the kids nearby. Subtitles make sure your message reaches them too and help keep viewers watching longer. They open up content to deaf viewers and to people still learning the language. A transcript of the spoken word also helps search engines and AI understand what the video is about.

All three platforms use vertical video with a 9:16 aspect ratio, ideally at a resolution of 1080 × 1920 pixels. Place important content and subtitles in the center of the frame, because the edges are covered by buttons and the caption. The platforms now allow videos several minutes long, but videos under one minute with a strong hook usually perform best.

Burned-in subtitles are a permanent part of the picture. The viewer always sees them and they look exactly the way we design them, which suits Reels, TikTok and Shorts. An SRT file is a separate text file with timing that is uploaded alongside the video, for example on YouTube or LinkedIn. Viewers can turn such subtitles off or switch the language, and search engines can read them.

Yes, AI tools can now transcribe speech automatically, draft subtitles, remove pauses and pick out interesting passages. They speed the work up considerably, but without a human check they make mistakes, in Slovak and Czech especially with names, technical terms and diacritics. The best results come from combining both: AI prepares the groundwork, a person decides on the edit and checks every subtitle.

In a company video you can only use music you hold a license for. Well-known songs from the radio are protected by copyright, and using them without permission risks a takedown as well as legal claims. Safe options are paid music libraries with a commercial-use license or music composed to order. Watch out for social network libraries too: business accounts are limited there to tracks cleared for commercial use.