Content that makes people stop scrolling.

Social media management is billed as a monthly retainer. Its size is set by the number of networks, the number of posts and videos per month, whether content is made from your materials or filmed by us, and whether community management and paid advertising are included. The ad budget is paid separately, directly to the platform. We design the exact scope around your goals.

Social media management includes strategy and a content plan, creating graphics, copy and short videos, scheduling and publishing posts, replying to comments and messages, and regular reporting on results. At creatiwe we add post-production of Stories and Reels, audio enhancement and subtitling. Where needed, we also run ad campaigns in Meta.

Consistency matters more than the number of posts. For most companies, 3 to 5 posts a week on Instagram, 2 to 4 on Facebook and 3 to 5 short videos on TikTok, complemented by Stories, work well. Less content of good quality over the long run beats a month of intense posting followed by silence. Your own analytics will show the ideal frequency.

Each network plays by its own rules. On Instagram, Reels, carousels and Stories with strong visuals perform well. Facebook is strong in local communities, events and with an older audience. TikTok rewards authentic, fast and entertaining videos where the idea outweighs perfect production. The same post copied to every network therefore rarely works, and content needs to be adapted to each platform.

Choose the network where your customers spend their time. Instagram suits brands with a visual product, Facebook local services and a broader audience, TikTok brands that want to reach younger people, and LinkedIn companies selling to other companies. It is better to do one or two networks properly than to be everywhere halfway.

Organic content builds the brand and the relationship with people who already follow you. Its reach is limited, though, so combining it with paid advertising pays off when you want to grow. Meta campaigns can precisely target new customers on Facebook and Instagram and deliver measurable results. The two work best together: quality content that advertising gets in front of the right people.

Viral content is a post or video that spreads mainly through people sharing it and algorithms recommending it, not through paid advertising. It reaches many times more people than the brand has followers. What viral content has in common is a strong emotion: amusement, surprise, being moved, or the feeling that someone else has to see this too.

A viral video needs a strong hook that grabs attention in the first two to three seconds, one clear idea and a reason to watch to the end. A current trend or sound helps, as do subtitles for watching without audio and an ending that encourages sharing or saving. Algorithms mainly track how many people finish the video and pass it on, so the idea decides, not expensive equipment.

No, viral success cannot be guaranteed, and anyone who promises it is misleading you. Its likelihood can be raised systematically, though: by posting regularly, testing different hooks and formats, following trends and reviewing analytics. Brands that look like an overnight hit usually have dozens of videos behind them that never reached that far.

There is no single ideal length. What matters is whether you keep the viewer to the end. Short videos under 30 seconds are easier to finish and suit entertainment and quick tips. Longer videos, around a minute or more, work when they tell a story or explain something. One simple rule applies: a video should be as long as it stays interesting.

Viral content brings attention, not automatically customers. A million views from people outside your target audience will not raise sales. Viral content makes sense when it relates to your product and reaches people who can buy it. It pays to capture the attention right away: with a clear profile, a link to your website and follow-up content or advertising.

The algorithm first shows a new video to a small group of people and watches how they react. If they watch it to the end, replay it, share, save or comment, the video gets another, larger group of viewers. Watch time and shares are the strongest signals, while follower count matters less. That is why even a brand-new profile can succeed if its content is interesting to viewers.

Trust is built by regular, honest and human communication. Show the real people in your company, what happens behind the scenes and the real results of your work, share customer reviews and reply to comments and messages. Consistency matters: a unified look, the same tone and content that arrives regularly. Trust does not come from one post but from a hundred small proofs that you mean it.

UGC (user-generated content) is content about a brand created by customers themselves: photos, videos, reviews or recommendations. It works because people trust the experience of other people more than advertising. A brand can encourage UGC with a contest, its own hashtag or a simple request for a review. Before using someone else's photo or video, always ask the author for permission.

Reply to a negative comment quickly, factually and calmly. Thank the person for the feedback, acknowledge the mistake if there was one and offer a solution, ideally moving the details to a private message. Do not delete justified criticism, because a polite public reply builds trust with everyone else reading. Removing only makes sense for vulgar, hateful and spam posts.

No. Bought followers are mostly fake or inactive accounts that buy nothing and never react to posts. The algorithm notices the low engagement rate and then shows your content less, even to real fans. You also risk account restrictions from the platform and a loss of credibility once customers spot the mismatch. A smaller but real community is worth more to a business.

The first results of regular work usually show after 3 to 6 months, while a stable, active community tends to take a year or more. The pace depends on your industry, content quality, posting frequency and advertising support. Social media is a long-distance run. Brands that keep communicating regularly gradually overtake those that give up after a few weeks.

Measure success by your goal, not by follower count. For brand building, watch reach, engagement rate, saves and shares. For sales, what counts is clicks to the website, enquiries, orders and the cost of acquiring a customer. You will find the data in Meta Business Suite and TikTok analytics, and website visits in Google Analytics. Review the numbers every month and compare them over time.