Your website, safe. From hackers and AI bots alike.

The foundation of website security is HTTPS with a valid SSL certificate, regular system and plugin updates, strong passwords with two-factor authentication and automatic backups stored off the server. A web application firewall (WAF), bot protection on forms and monitoring of suspicious activity add a further layer. Security is not a one-off setting but ongoing care.

An SSL certificate encrypts the communication between the visitor and the website, which you can recognize by an address starting with https. Every site needs one, even a site that sells nothing. Without it, browsers flag the page as not secure, which puts visitors off and hurts search rankings. A basic certificate is now free on most hosting plans.

Backup frequency depends on how often the site changes. Online stores and sites with daily changes need a backup every day, while a typical company site is fine with a weekly backup plus one before every update. What matters is storing backups away from the server the site runs on and regularly testing that the site can really be restored from them.

A hacked site gives itself away through redirects to unknown pages, unfamiliar content or new users in the admin, warnings from the browser or Google, and a sudden slowdown. In that case take the site offline temporarily, change every password and restore a clean backup. Then find and fix the vulnerability the attacker used, or the attack will happen again. If personal data leaked, the incident must generally be reported to the data protection authority within 72 hours.

WordPress is secure when it is kept up to date and configured properly. Most attacks do not target the core system but outdated plugins, unmaintained themes and weak passwords. The risk drops sharply with a minimum of vetted plugins, automatic updates, two-factor login, a firewall and regular backups. A neglected WordPress site, on the other hand, is one of the most common targets of automated attacks.

A site that processes personal data must have a clear privacy policy, transmit and store form data securely and collect only the data it truly needs. Analytics and marketing cookies may run only after the visitor consents, which applies in both Slovakia and the Czech Republic. Consent must be voluntary, and declining has to be as easy as accepting.

A site is protected from AI bots by several layers working together. The robots.txt file tells well-behaved crawlers what they must not read. A firewall (WAF) and bot management block those that ignore the rules, and rate limiting stops bulk downloading of content. Copying of public content cannot be prevented completely, but it can be made much harder and kept under control.

It depends on your goals. Crawlers such as GPTBot, ClaudeBot and Google-Extended collect content for training AI models, and you can block them in robots.txt. Other bots, such as OAI-SearchBot or PerplexityBot, make sure your site shows up in the answers of AI search engines. We advise most companies to allow search bots, because they bring customers, and to consider blocking only the training ones.

Company websites are most often threatened by automated password guessing (brute force), exploits of outdated plugins, injected malicious code, form spam, phishing and DDoS attacks that flood the site with requests. Attackers rarely pick their targets by hand. Bots scan the internet around the clock looking for vulnerable sites, which is why small businesses are at risk too.

A DDoS attack floods a website with a huge number of requests from thousands of devices at once until the server stops responding to real visitors. The defense is protection placed in front of the site: a CDN and firewall that filter out malicious traffic before it reaches the server, for example through Cloudflare. Limiting requests per address and quality hosting with its own protection help as well.

Artificial intelligence makes attacks faster and cheaper. Phishing emails are now error-free and tailored to a specific company, bots find vulnerabilities more quickly and deepfakes can imitate a manager's voice or face. Defense rests on the same foundations as before, applied more rigorously: updates, two-factor authentication, backups, a firewall and employees who verify suspicious requests through another channel.

A contact form is protected by a combination of invisible techniques: a hidden field that only a bot fills in (a honeypot), a check on how long the form took to complete, a limit on submissions per address and validation on the server. These methods stop most spam without making customers solve picture puzzles. Under heavier pressure, an invisible CAPTCHA-style check can be added.